Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)

Let’s begin

It's time to kickstart the project by taking a crack at building your Elevator pitch.

(Think of this as an introduction to your product- make it remarkable!)

The Story

Why I Chose Atlys?

As Indians, we have a lot of anxieties around visas. When I was in the US for two years, I noticed that visas were something that Americans did not even think about given the strength of their passports. In fact, some of my Indian family members who had US passports often boasted that they did not have to go through visa hassles when we planned a group travel trip.

A couple of years ago, I thought, "You know what? I’m going to live my best Eat, Pray, Love life." So, I packed my bags for a 3-month adventure across Southeast Asia—KL, BKK, and SG (or as my mom called it, “Kya hai yeh?”).

Now, back then, I wasn’t best friends with ChatGPT, so my trip planning was less "click here for answers" and more "click, cry, and repeat." Eventually, I’d wave the white flag and dial the travel agent. The call always started the same way: “Hi, I need a visa,” and ended with me panicking, “Visa kab tak mil jayega??”

His reply? Always the same: “Dekhte hain.” Which roughly translates to, “I have no idea, but let’s both pretend I do.”

And here’s the kicker—no visa application refunds! It’s like gambling, but instead of blackjack, you’re playing Bureaucracy Roulette. One wrong move, and your trip turns into a very expensive staycation. Talk about squeezing the joy out of travel! I mean, I went from dreaming of pad thai in Bangkok to chewing on my fingernails in Bangalore.

The real problem is not rejection rates or the visa requirements. It’s the whole process: Indians do not even know where to start, what documents they need, when the visa will arrive. The process is extremely arcane, filled with paperwork and mundane processes. The process not only makes it harder for users to obtain a visa, but also subconsciously reduces travel, as users think about all the headache they have to go through to obtain a visa.

And Voila! A friend of mine recommended Atlys. I tried it out. And loved it. (The reason why I chose this company to work on for the entirety of the project).

Atlys, in essence, is not just a mobile app-led visa company for the mobile-first generation (I'm a Millennial). By adding a digital layer to the entire process, Atlys is increasing travel and giving Indians access to travel the world.

So let's together deep-dive into a company that's not only solving a real pain (I love pain-killers over vitamins, don't ask why!) but has the incredible opportunity to usurp the incumbents i.e. VFS Global and more.

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeepers selling the product, churned users, and users using competitor's products. In the case of B2B products identify the decision makers, the influencer, the blocker, and the end-user)

Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

B2C Table

B2B Table:

​

We have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

"To rival a two-decade-old giant, the upstart is targeting travel chaos with a focus on unpredictable visa arrivals" The Ken, 2024.

Data

https://shorturl.at/e6AMk

(Non Exhaustive - Updated)

• As of 2024, 36M Indians travelled abroad, marking a 20% increase vs 2023 (30M). This growth is largely attributed to rising disposable incomes and increased direct flight options to various international destinations. Est. 70M by 2030.
• As of September 2024, Atlys has processed over 1.5 million (Total ~700K in 2024) visas for travellers to more than 100 countries.
• During 2024, Atlys achieved a 20-fold increase in visa processing, handling approximately 35,000 applications monthly from India. 
• Notably, India accounts for more than 60% of these applications, highlighting the platform's strong presence in the Indian market. 
• One traveller applied for all (i.e on behalf of family) in India, which is a unique behavior.
• ICP's are divided into:
• • Marital Status
  • • Un-Married Solo Travellers (Male & Female): Data from Atlys indicates that 30% of solo visa applications in 2024 were from women travellers, with projections suggesting this will rise to 37% in 2025. 
    • Married
    • • Married Duo
  • Friends:
  • • Friend Duo
    • Friend Group
  • Family Group

Notes:

1. Affordability Index: %age of yearly disposable income spent on lifestyle i.e. travel, shopping, F&B, premium consumer goods and entertainment subscriptions.
2. Speed of Action: Time it takes for an ICP to decide. This is measured in user behavioural metrics i.e. time to wishlist a country to application of visa. Data from market research. e.g. Month means procrastinates and decides within a month.
3. Cost to Serve: # of touchpoints to convert an ICP from decision to action.

ICP Segment (The Solo Traveller)

Gender: Male & Female (ICP 1 and ICP 2)

ICP Segment: Solo Traveller

ICP Segment (Family Group)

Gender: 1 Male & 2 Females

ICP Segment: Family Group

User Research and Journey Maps

Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

​

Rank Definition: 1 is High Cost, High Effort & Low Speed, Low Flexibility To Optimise. Rank 5 is Low Cost & Effort, Scale : Quick Time To Experiment and Localize with High Flexibility.

Prioritisation Score: Total Points per Acquisition Channel.

Initiatives: Opportunities

(Ranked from 1-5)

Ref: https://socialblade.com/instagram/user/atlys/monthly

https://hypeauditor.com/free-tools/instagram-engagement-calculator/?username=atlys

https://www.semrush.com/analytics/overview/?q=https%3A%2F%2Fwww.atlys.com%2F&db=in&searchType=domain

Initiatives: Brainstorming

Initiatives: Prioritisation

Acquisition Budgeting

Please find the Excel used for analysis: https://shorturl.at/e6AMk

Budget: $5.3Mn (2025)

Revenue: 32Mn (2025)

Return on Marketing Spend = 6X

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

​Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

Link to Whimsical: https://whimsical.com/atlys-user-research-8zvTYNRdCTv9fip8QAgcsM@or4CdLRbgroUbR3MG1Fdy86NwwyJoxbYkJnZ4uRud

Structure:

This mind map is structured to address the following:

Value Drivers - e.g. Ease of Application. Reasoning is that a company’s ability to capture some of the value that it creates depends entirely on differences—differences in willingness-to-pay (WTP) and price. By comparing Atlys’s value curve to the value propositions of your competitors, you can identify relevant differences and devise ways to heighten them. Ref: Better Simpler Strategy by Felix Gee.

Value Drivers - Positioning e.g. Highlighting Success Rate of Visa Approval within the "Ease of Application" bucket. Reasoning is to ensure what must be done today i.e. the immediate articulated needs of the customer (Table stakes) vs what can be done in the mid-term i.e. user's articulated needs but un-served by Atlys (Differentiation) vs what can be become a differentiator in the mid-long term i.e. user's unarticulated needs and unserved by Atlys or competitor (Radical Innovation). Ref: Scott Galloway.

This framework, when mind-mapped allows for collaboration on idea generation, specific to the Value Drivers. Also it helps to identify which in-product ideas can become a Magic Moment for the user, even if it was unarticulated by the user. e.g. Pay with Crypto.

Framework to decide on Growth Product Idea

User Flow In App:

Whimsical: https://whimsical.com/atlys-app-flow-and-website-K7xbF9rV2ntssKS6BUNHR9@or4CdLRbgroXyFXCFjnQPWMp7z5fmPZQw1tph6mPT

Images: https://drive.google.com/drive/folders/1ufmku2Hon2P0GGrCXI69UbsbBLxc3Adr?usp=sharing

Edge Cases:

• 150MB is too large to download an app. It should be light weight for an Indian user specially on Mobile Network.

(Let's begin by doing a basic competitor analysis)

(Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market.

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

Estimating Market Size

Link: https://shorturl.at/e6AMk

1. Market size is defined as number of Indians (Business Travel + Non-Business Travel) projected to travel out of India. As 60% of Atlys's visa applications are from India, I've researched for India Market only.
2. SOM is calculated as %age of SAM.
3. Churn is defined as total existing users who are not using Atlys post their 1st travel experience.
4. Overall analysis is focussed on getting market share i.e. visa applicants for 2025 only.

High Level Competitor Analysis:

1. Incumbent is VFS Global with the highest market share in India.
2. Blink Visa and Atlys are narrow substitutes as they are similar in positioning and user experience.(Although Atlys is updating faster on UX)
3. Forecasts are focussed only in getting market share for 2025 only.

Atlys - Competitor Mapping Framework:

Human Instinct: Winning businesses appeal to a core human instinct, typically one tasked with an element of survival such as the brain, heart, gut, or genitals. E.g. Apple = Sexy (genitals), Amazon = Impulsive Buying i.e. Gut, Google = Brain, Charity Water = Heart.

Growth + Margins: Today’s most successful firms maintain explosive growth and strong margins. E.g. Apple.

Rundle: A bundle of goods and/or services that justifies recurring revenue. e.g. Starbucks.

Vertical Integration: A firm’s ability to control the end-to-end customer experience by owning as much of the value chain as possible. E.g. Apple.

Benjamin Button: Products or services that leverage in-product effects to age in reverse (get more, rather than less valuable to users over time). E.g. Spotify.

Funding: Money power. The more you have, the more you can defend your market share and launch newer user experiences faster. E.g. Goldman Sachs.

Based on the above classification, Atlys and competitors are mapped across Advanced (strength in the pillar), Intermediate (lot of scope for improvement) and Novice (Not good at it).

Vertical Integration: VFS is more vertically integrated in the Visa Application category (e.g. Migration services) whereas Akbar Travels in more vertically integrated between categories (e.g. Flights).

Strategy Formulation

Notes:

1) India is a low trust society. Visas have high stakes: travel plans, which include high value purchases such as flight tickets & hotel bookings, are dependent on visas coming on time. The visa process involves sharing sensitive information such as passport information, bank statements and ITRs.

2) As we spent more time speaking to our ICP's i.e User Research, we discovered the strongest pain point in the visa process: anxiety. People were anxious about when their visas would arrive, and what was happening with their visas, since they had travel plans contingent on it. What’s on the complete opposite spectrum of anxiety: extreme certainty. We had our winning value prop — our on-time guarantee. We promised a specific timeframe by the minute and offered a money-back guarantee if we didn’t deliver on time. The product's ability to deliver this promise is baked in our advanced AI predictive engines that can establish the Bell-Curve with a 99% accuracy p-value.

3) Humans today have low attention spans & have an extreme distaste for cognitive load. Cognitive load is the amount of mental effort to complete a task. Aim to minimise the cognitive load at each funnel step.

1. Ask a user to click on something, you lose 10% of them.
2. Ask a user to pick between two options, you lose 20% of them.
3. Ask a user to pick to input something, you lose 40% of them.

The highest conversion rate of a funnel step is removing that funnel step. Our product enhancements focussed on removing steps that added high cognitive overload.

Organic Channel

(Understand the existing organic channel strategy for your product and highlight the success and failure thereon.
Provide your suggestions and devise new strategies.)

Step 1 → Conduct keyword research on Google, Amazon, Youtube, Quora etc.
Step 2 → Collate all your insights from all your searches.

1. Calculation Worksheet: https://shorturl.at/e6AMk
2. SEO research: https://www.semrush.com/analytics/overview/?db=in&q=https%3A%2F%2Fwww.atlys.com%2F&searchType=domain
3. Framework for Paid SEO - KW Research: Abhishek

https://docs.google.com/spreadsheets/d/1d9lR0wginLcQtrD-omosVB56344acY04JFUQjN0DGYo/edit?usp=sharing

As of 9th Jan, 2025 | Atlys.com

Insights:

1) VFS Global is a leader in Organic Traffic (3Mn+) with high Intent i.e. Navigational traffic compared to Atlys. That makes sense as they are way older than Atlys. So no comparison here, but can spoon-off traffic with a great Paid Search strategy.

2) DA of VFS is 75 (HDA) vs 45 of Atlys. This needs to be improved as ads perform better when DA is > 60. There are quick-win opportunities here like Backlinks that can be leveraged better.

3) SERP Features: Atlys ranks for Reviews whereas VFS ranks for a lot more SERP (Older Domain). Again, tons of opportunities here digging into SEO playbook.

VFS Global SERP Features:

Off-The-Shelf SEO Optimization for Traffic:

Ref: https://answerthepublic.com/reports/21c38104-1106-4899-88fd-ec3e6b17e349?recently_searched=true

1. Use Case:
2. • Searches related to specific needs or problems users want to solve with a tool.
   • Example: "Can i get uae visa on arrival"
3. Your Brand Name:
4. • Users searching specifically for your product or company.
   • Example: "Atlys Reviews"
5. The Use Case Topic:
6. • General informational searches related to a problem or task.
   • Example: "How to get uae travel visa within 5 days"
7. Your Competitor:
8. • Users evaluating competitors or comparing products.
   • Example: "VFS Global uae visa reviews and fees"

Content Loop

(Keep it simple and get the basics right)

​

Step 1 → Nail down your content creator, content distributor and your channel of distribution
Step 2 → Decide which type of loop you want to build out.
Step 3 → Create a simple flow diagram to represent the content loop.

Link: https://shorturl.at/e6AMk

According to the strategy analysis on the provided parameters, we can derive 2 imp inferences:

1. Atlys simply cannot scale for long without finding a way to grow revenue while not sacrificing margins i.e. promotions for the sake of acquisitions.
2. One of the primary reason for this is falling into a trap of over-reliance on Google and Social platforms for Visa related search. We knew this when Trip Advisor faced similar challenges from Expedia, Booking, Trivago and Google.

Atlys needs to occupy the independent brand recall in the mind of a searcher. We still do not search on for intent on YouTube or Instagram. Instead we search on Google and then come to Atlys.

Getting creative is key here. One of the ways Atlys can develop a brand recall and engagement is through content loops. A great example of content loops is the ALS ice bucket challenge. The ALS Ice Bucket challenge was a video centered around people pouring ice buckets over their heads (seriously), with them then saying how much they donated to ALS charity. The video ended with the person making the video nominating their friends to do the same, with the videos then typically being uploaded to Facebook or YouTube.

In my experience, Content is NOT king, click potential and share potential is. Though content goes viral organically all the time (via people just sharing through friends and never through people finding content through blogs and publishers), this happens very rarely.

Instead, it’s down to blogs, publishers and influencers posting your content. Even when growth is organic, it occurs on a much smaller scale than you’d expect, i.e. 50,000 views on a YouTube video. But, if you get blogs and publishers to write about you, you can enter the mainstream and start getting millions of views.

Content Loops = Do S**T That People (Actually) Give AF About

Lets science this. Content Loop = Click Potential x Share Potential = Viral Modelling (Can generate tons of Referrals though this formula as well).

Let's come up with a crazy idea:

The Hook: A Beautiful, Bigger World. With Atlys.

Atlys should invest in creating a simple unique app that provides live videos feeds from people travelling around the world.

If you're wondering this is a lot of effort, then you should check out Lovable.Dev to spin up an app in an afternoon.

Following are the proposed features

• An interface, not different from Instagram/ TikTok/ Twitter, where infinitely scrollable feed is available from travellers shooting live video at places of interest E.g. Burj Khalifa.
• Users looking to visit/ know about a particular place can then search live feeds available for that location.
• Enable monetisation of feeds through platform, enabling travellers to make money, in case they want.
• Enable live interactions between the travellers and the users. Imagine instantly logging in to a live feed of Hajia Sofia in Istanbul and asking the traveler to buy you a souvenir from a old shop in front of the main market.

Ref: https://www.youtube.com/watch?v=Rp-3n42EIBU

Why? This offering can develop the strongest asset any travel category company can boast of: A passionate community of travelers, who are happy to share their views and advice on travel related matter.

https://www.youtube.com/watch?v=dcWoW-YUCng

• If successful, the completely app based use case will significantly lower the reliance on Google Ads for each transaction.
• With high internet speeds, the video is the new image. Having TikTok and Instagram establish a high video consumption trend, the user is already primed for a travel based live video consumption.

Generator:

Identify top influencers like "Curly Tales" and give them them freedom to create crazy content travelling to the target destinations of our segmented ICP's as a "Pinball Entry".

IG: Come with me to review one of the few remote #beaches I haven’t been to in Bali. #travel #bali #atlys #sponsored

Distributor:

If building an app: In-App, Share on Social Media (FB, IG)

If not building app: Instagram, IG (Clips) and YT (Long Form)

If successful, Atlys will end up climbing up the ladder in the following areas:

1. Creating a well defined brand for "Live travel video feed from across the world". This in turn, will reduce the dependency on Google for each interaction, given the audience will be acquired for long term on apps.
2. With less dependency on Google for organic traffic, Atlys will be able to optimize for high growth with high margins.

Crazy Enough?

(Understand what is already being done, what is working out well and what needs to be stopped)

Step 1 → Define the CAC: LTV ratio. If your product has a healthy CAC:LTV ratio, proceed with paid ads.

Step 2 → Choose an ICP

Step 3 → Select advertising channels

Step 4 → Write a Marketing Pitch

Step 5 → Customize your message for different customer segments to ensure relevance

Step 6 → Design at least two ad creatives (e.g., images, sketches, videos, text ads) that reflect your marketing pitch.

Please find the Excel used for analysis: https://shorturl.at/e6AMk

LTV:CAC Ratio

Given Atyls has recently raised significant finding to rocket power growth, I've been realistic to assume a budget of $800K for Youtube and rest ~ $1.2Mn for IG and Facebook. Given the stats below for 2025, I'm focussing this section on Youtube advertising as my Priority 1 channel for Views and App Downloads.

In India, non-skippable bumper ads on YouTube can cost between ₹8.33 and ₹20.82 per thousand impressions (CPM). 

Explanation 

• The cost of YouTube ads in India can vary depending on the type of ad, targeting, and competition.
• The cost per view (CPV) for skippable pre-roll ads is between ₹0.82 and ₹2.47, while the CPV for skippable mid-roll ads is between ₹0.75 and ₹2.25.
• The cost per click (CPC) for display ads is between ₹0.20 and ₹1.00. We'll not focus on display ads for this section.

Target:

1. Leverage Pre-Roll and Mid-Roll Advertising strategy on YT.
2. Campaign Length is 1 year. Enough time to optimize and re-target.
3. Cost per Install and CAC are considered to be the same i.e. $0.5-$1 per install.
4. Generate ~ 2M App Downloads from ~ 20Mn+ Ad Impressions. (10% Conversion Rate) and ~300K+ Activated (15% Conversion Rate to Visa Applications) Paid Users with LTV of $30 average for Year 1.

ICP: Solo Traveller (Male & Female) based on User Research. Highest probability to install app.

Lead: Good for TOF (Purchases and leads).

Traffic: Drive people to your app store.

Brand Awareness and Reach: Good for spreading awareness with bumper ads

Important to set bid high to make sure budget is spent on quality traffic. 

YouTube does not have enough data like Facebook does. So, a lot of traffic will come from the “Unknown” category (close to 40%). Don’t uncheck unknown unless you really want to target a specific age group.

Keywords: Target ads on videos with a certain keyword in their title or description

Topics: Target ads on videos that fall in certain categories (i.e. Tour, Food and Drink, Finance, etc.)

Placements: Target specific YouTube channels, videos, websites (GDN), or apps

Use an existing uploaded video. You can unlist videos on your channel so they’re not public. Just use the unlisted video link to use it as an ad.

In-stream ad: Video ad plays before, middle, or after another video

Bumper ad: Just like an in-stream ad but must be under 6 seconds and is unskippable (pay based on impression)

Outstream ad: Automatically plays on mute on GDN off of YouTube (mobile only)

The Creative Is The Message. The Narrative Is the Medium.

Boyfriend Ko Jalaneka Ab Sahi Tareekha. Chalo Amarrica!

Leave The Visa Worries To Us. You Just Pack and Shack!

(Understand, where does organic intent for your product begins?)

​

Step 1 → Identify complementary products used by your ICP
Step 2 → Use the selection framework

Step 3 → Collaborate with necessary stakeholders
Step 4 → Map the customer journey
Step 3 → Design the wireframe with the new integration
Step 3 → Run pilot tests before launching
Step 3 → Measure post-integration metrics

Although Integration is NOT priority as per the Market Growth Strategy, I'll take a stab and keep this simple.

Similar to many apps, one of the value prop that Atlys can administer is "Travel Loans". This is one of the major showstopper for those who wish to have a budget to travel. Atlys can integrate with a Travel Loan App or FinTech company willing to partner with Atlys, given many Indians may take up the offer.

Atlys can skip the entire process of scoring the application as the FinTech company can do so using data from Atlys (Web hook) and Atlys can push Loan Notification and Eligibility to Apply on their app.

High Level Proposal for Atlys Travel Loans with Fintech (e.g. CRED)

1. Introduction to Value Proposition:

Atlys aims to enhance its service offerings by introducing Travel Loans, addressing a significant barrier for many travellers who require financial assistance to fund their trips.

2. Identifying the Problem:

Many potential travellers face challenges in budgeting for travel, which can deter them from pursuing their travel aspirations. By offering financial solutions, Atlys can remove this obstacle.

3. Partnership Opportunity:

Atlys can integrate with a Travel Loan App or a FinTech company that is willing to partner with them. This collaboration will allow Atlys to offer tailored loan options specifically designed for travellers.

4. Streamlined Application Process:

To simplify the loan application process, Atlys can leverage its existing data infrastructure. The FinTech partner can utilize data from Atlys via a Web hook, allowing for real-time assessment of loan eligibility without requiring users to go through a lengthy scoring process.

5. User Experience Enhancement:

Once a user successfully applies for a visa through Atlys, they will receive notifications regarding their loan eligibility and the option to apply for a travel loan directly within the app. This seamless integration enhances user experience and encourages more users to consider travel loans.

6. Market Potential:

With the growing number of Indians seeking international travel, there is a substantial market opportunity for travel loans. Many users may find it appealing to finance their travels through loans that are specifically designed for this purpose.

Conclusion:

By introducing Travel Loans in partnership with a FinTech company, Atlys can not only provide financial support to travellers but also strengthen its position in the travel tech market as a comprehensive solution provider that empowers users to travel freely and confidently.

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)

​

Step 1 → Flesh out the referral/partner program
Step 2 → Draw raw frames on a piece of paper to get the gist.​

(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)​

​we hope this helped you break the cold start problem!

Reminder: This is not the only format to follow, feel free to edit it as you wish!​

Referral Program:

ATLAYAST Rewards (Pronounced as Atlast)

User Flow (Point of Referral In-App): When the user gets a notification that her Visa is approved and balloons popping. A Referral button can be added there. 

1) Motivation for User to Refer

To incentivise users to refer the app after successfully getting their visa approved, we will introduce a “Atlayast Rewards" program. Here’s how it works:

- Reward Structure: For every successful referral (when a friend’s visa application is approved), both the referrer and the referred friend will receive a $10 reward in their Atlys wallet. This creates a win-win situation, encouraging users to share their positive experiences.

- Bonus for Milestones: Users who refer 5 friends will receive an additional bonus of $30, and those who refer 10 friends will earn a VIP status, unlocking exclusive features such as priority customer support and discounts on future applications.

- Social Impact Incentive: For every referral, Atlys will donate $1 to an organization that supports education for underprivileged children. This adds a social cause element, motivating users who want to contribute positively to society.

2) Mechanism: How Will the User Refer

- Easy Sharing Options: Users can refer friends using a unique referral link generated within the app. This link can be shared through various platforms:

  - Social Media: Users can share their referral link directly on platforms like Facebook, X, and Instagram.

  - Messaging Apps: The app will allow sharing via WhatsApp, SMS with pre-written messages that highlight the benefits of using Atlys.

  - QR Codes: Users can generate a QR code that links to their referral page, making it easy for friends to scan and download the app.

3) Platform Currency

- Atlys Wallet: Users will have an integrated digital wallet within the app where they can accumulate their referral rewards. 

  - The wallet balance can be used for:

    - Discounts on future visa applications (e.g., $10 off the next application).

    - Purchasing premium features or services within the app (like expedited processing).

    - Converting rewards into gift cards for popular retailers or travel-related services (airlines, hotels).

4) Tracking: How Will the User Track Their Referral Rewards

- Referral Dashboard: Users will have access to a dedicated "Referral Dashboard" within the app where they can:

  - View the number of successful referrals and their statuses (pending, approved).

  - See their current wallet balance and transaction history.

  - Track milestones towards additional bonuses (e.g., “You’re just 2 referrals away from your $50 bonus!”).

- Notifications: Users will receive push notifications when:

  - A referred friend successfully gets their visa approved.

  - They reach referral milestones or bonuses.

Summary

The “ATLAYAST Rewards" referral program combines financial incentives with social impact, making it appealing for users to share their positive experiences. By leveraging easy sharing mechanisms, an integrated wallet system, and a user-friendly tracking dashboard, Atlys can effectively encourage referrals and grow its user base while enhancing customer loyalty.

Sounds Good? :)